One of the most popular small pickup trucks outside the US is heading into a new adventure. According to rumors, the 2020 Isuzu D-Max will be in North America next season. If the gossips come true, this is going to be one of the major news for 2019. Well, Isuzu must do a lot of improvements before it heads to the United States. Emissions are the greatest problem. Besides that, the pickup must raise its performance to be competitive in the tough market.
Well, the compact trucks are slowly losing the battle to full-size siblings and large crossovers. There are some big SUVs with diesel engines that can tow as much as small pickups. That was the only advantage over crossovers, whose popularity is growing thanks to comfort, safety, and reliability. If SUVs match the functionality of small pickup trucks, their future will be in doubt. That is why the US market needs the 2020 Isuzu D-Max to shake things up there.
2020 Isuzu D-Max Engine, Specs, Towing Capacity
The fact is, the 2020 Isuzu D-Max in this form is not capable to compete with rivals in the US. Ford Ranger and Toyota Tacoma are competitors. Isuzu is offering less power and it relies on its diesel engines, which can’t be launched in North America because of emissions.
But well, many other companies in other segments have versions of their vehicles for this market and worldwide edition. Customers and countries in Europe and Asia are less demanding and strict. For the United States, 2020 Isuzu D-Max will get a special treatment. New, compact petrol engine will get enough energy. It is not going to match Tacoma or Ranger, but it will be still capable to tow.
We won’t write-off chances for the 2020 Isuzu D-Max diesel to come across the ocean. If the company manages to reduce the emissions, the truck would be more than interesting for buyers in the US. Cheaper, better mileage and similar towing capacity are a few reasons why truckers could opt for the new vehicles.
2020 Isuzu D-Max Expectations
It is always hard to make an immediate impact on any market when you are new. And doing that in the US is an almost impossible task. But, the 2020 Isuzu D-Max will try. We believe the company made a detailed analysis and the truck is ready to offer something new. Definitely, the main advantage of the D-Max pickup will be its price. However, truckers in North America are used to a dose of luxury which Isuzu is not offering to reduce the cost. Smaller displacement will offer less power, so this could be another downside. But, on the other hand, there is better mileage.
2020 Isuzu D-Max Launch Date in the US
It is still a rumor, but the 2020 Isuzu D-Max could come in first half of the next season. Ford Ranger is already out. FCA plans to bring back Dakota, or Fiat Fullback. Toyota will also launch its Tacoma but with a diesel engine. So, all these trucks could revive the interest for compact pickups. For the future, it is important to have a good position if sales start to rise again. The D-Max should be part of it.